Give each service a useful home
A dedicated service page can explain who it helps, what is included, and how the work happens. Link it to relevant examples so a visitor can move from the offer to evidence without searching through a portfolio.
Make the basics explicit
Use descriptive page titles, readable URLs, and internal links. Publish a sitemap and check that important content is present in the page HTML. These foundations help search engines discover and understand the site.
Measure discovery and enquiries
After launch, use Search Console to inspect indexation and search queries. Pair those signals with meaningful conversions. A published sitemap does not guarantee indexation or rankings; useful content and continued iteration still matter.
Further reading: Google’s SEO Starter Guide ↗
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